Academic Projects
Mountain Warehouse: Search Strategy
This project was done as part of the "Search Engine Marketing" course within UofT SCS's Digital Marketing Management certificate. I was tasked with analyzing Mountain Warehouse's website and proposing SEO, PPC, and display campaign strategies for the company.
Lucky Iron Fish: Digital Marketing Campaign
This project was completed as part of the "Foundations of Digital Strategy and Marketing Management" course within UofT SCS's Digital Marketing Management certification. Our group created a digital marketing campaign for the brand Lucky Iron Fish based on thorough research and analysis.
Purple Tree Photography: Social Media Plan
This is a project done for the "Social Media Marketing" course within UofT SCS's Digital Marketing Management certificate. Our group was responsible for analyzing Purple Tree Photography Studio's social media accounts and suggesting improvements.